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breakthrough color quality cast: Kunmingjieli together an overall growth of Hewlett-Packard – Hewlett-Packard, Digital – Printing Industry
Injection Kunmingjieli Digital Ink Co., Xiong Wei, general manager for printing high-quality products has always been their most valuable content of the study of some people have developed to nearly the size of companies, is to rely on color printing in the print quality in continuous improvement. However, it makes a more one year, Kunmingjieli are still low-cost competition, "quagmire" in the difficult search for a new direction. Although the scale has been the industry leader Southwest Kunmingjieli advertising print production, but the duplication, inefficiency, serious homogeneity, profit margins so thin … … the competitive environment companies are constantly struggling management layers. Breaking? Blue Ocean lie?
Repeat Kunmingjieli Confusion Print Digital Inkjet Co., Ltd. was founded in 2000, it was only in the development of digital printing business through eight years, has become one with seven branches, 98 employees, the plant covers an area of 2,000 square meters, the business of advertising endorsements, marketing materials, signs, global trade of the company.
In order to achieve greater success, we must take the initiative to seek new things, change. And other industries, printing industries in the low-end market is full of many small businesses, small workshops, while the price reduction, combating human cost of this competitive landscape low for companies caught price war in the Red Sea, can not grow faster. Therefore, Kunmingjieli decided to enter the luxury market in search of higher profit margins rapid growth. However, the ambitious company to reach new heights in the printing industry to explore more business, better serve our customers, the company's weakness in the technology and equipment will be deployed out.
Xiong gave an example "some customers in the next print order, clearly defined print outdoor products should ensure that within two years does not fade, but our original equipment can not meet the requirements of this extended shelf-life fade. in order to keep customers and orders can only print multiple samples continuous replace the promotional period. "Clearly the company to meet customer needs, must repeat printing, and related costs increased efficiency and decreased apparent. More importantly, in this mode, Kunmingjieli can not lead to more high-quality business printing, but could not opening the market for high-end, low-price competition can not break the impasse, the Company is also difficult to obtain a greater expansion of space.
T50 of trust is time for change has begun. In fact, in 2007 Kunmingjieli had already begun to review existing equipment and operating methods to adapt. But how it started, how to find a high-performance solution?
In the search market in touch with HP to Kunmingjieli that direction. Xiong said that the industrial inkjet printing over the years, HP is the only one who saw to provide a complete line of products and business printing support. Photo printer applicable to industrial printers, large format printers, HP products will cover all domestic, business outdoor print advertising, which offers businesses a broad, more free, "single window" option. Xiong Gengrang tempted, HP launched T50 program, HP also Kunmingjieli together, jointly develop and market promotion of mining customers to help them make better use of technology HP and equipment for increased production quality, richer applications and more efficient promotion of the marketing cycle, and then bring more benefits. By Xiong as saying, "With the full support of this, we will in the luxury market with more confidence."
2008, officially joined Kunmingjieli plans of the Hewlett-Packard T50, and put more than 200 million acquisition of a series of international top-notch facilities, including those with international advanced level XL1500 format of HPScitex range of industrial printers and HP Designjet 8000s, HP and other large format printers Designjet5100 with a large 5 ft 1.5 m of light in print format and is compatible with a variety of media on the market needs of the operational capacity.
The success, together with high quality input high performance high. Kunmingjieli the rapid development in 2008, this statement is the best commentary.
Years 2008, with assistance from Hewlett-Packard, Kunmingjieli had an exchange of customers in the XL1500 HPScitex, Designjet5100 HP and other inkjet printer in the form of 11 new products for our current customers. About the Author
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